SERVICE BUSINESS OWNERS • LIVE MASTERCLASS • THURSDAY, OCTOBER 22nd @ 8 PM ET / 5 PM PT • $97 • 50 SEATS
SERVICE BUSINESS OWNERS • LIVE MASTERCLASS • THURSDAY, OCTOBER 29nd @ 8 PM ET / 5 PM PT • $97 • 50 SEATS
Stop Being The Person Everybody Calls. Even If You’ve Tried Before And Everything Fell Apart.
I buy service businesses, and I'll walk you through the SPAS Method™ — how to build a team that makes decisions without you.
Stop Being The Person Everybody Calls. Even If You’ve Tried Before And Everything Fell Apart.
I buy service businesses, and I'll walk you through the SPAS Method™ — how to turn your team into a machine that makes decisions without you.
Your investment comes off your first month if you join the Machine Builders Academy. GUARANTEE: Come to the room. If you don’t think it’s worth it, you get your money back, and you get to keep the workbook.
It's Saturday evening, and your phone is ringing.
You know who it is. You know what they want. And you know that if you don't pick it up, nobody else will.
You hired people so you'd stop being the person everybody calls. But you're still the person everybody calls.
You've told yourself this is what ownership looks like. It isn't. Ownership means you decide whether to answer.
Here's why your phone keeps ringing. It's because you handed off the tasks, but you kept every decision. So every person you hired became one more person who calls you.
That’s why it fell apart before. Whatever you tried handed off the work. But the decisions kept coming back to you.
You've Built Yourself A Job. Let That Sink In.
Go From Being The Person Everybody Calls To Being The Owner Who Decides When To Answer
How to find the one seat that has you working Saturdays, so you know where getting your freedom starts — It’s the same thing that would make me walk away from your business.
How to go from “that’s just part of owning a business” to knowing what that seat costs you in hours and money — Most owners have never put a number on it. Once you do, you stop treating it as normal.
How to keep growing without growing your hours — Right now every dollar of revenue goes through you, so growth makes you harder to replace. You’ll see how to make it work the other way.
How to see your business the way a buyer does, not the way you hope it looks — Three questions. You’ll know which one you fail in the first ten minutes.
How to stop being the one who approves everything, without hiring anybody — You’ll leave knowing the first decision to hand off.
You will not leave this masterclass empty-handed. In this one-hour masterclass, I'll show you how to stop being the person everybody calls. With the SPAS Method™, you'll name the seat you're stuck in, put a number on the hours and money it costs you, and find the first thing to change. You'll write all three down while we're still on the call. If you leave without all three, you get your money back, and you get to keep the workbook.
What Happened To A Woman Named Kirsten
Ron Davenport was a Desert Storm Army veteran who started a landscape company in Indianapolis in the early nineties. In 2012, he was killed in an accident at work. His wife ran the company for ten years, and when she passed in 2022, it all fell on their daughter.
Here is what Kirsten Davenport-Norwood said about that moment, in an interview with TownePost:
"There was no binder with tabs showing how this transition would happen. Do I take on the company and maintain the dream my father poured into every day? Or do I walk away?"
Kirsten took over the company. Then she built the binder she needed. It still operates today, without her in the seat.
What You’re Building Toward
Picture Saturday evening again. Your phone rings, and you don't have to answer it. Your team handles it, because the decision is theirs to make.
First it’s one dinner. Then a weekend. Then a week away where your family gets all of you.
And a business that doesn’t need you every day earns more, and it can do more. It’s the kind of business that lets you retire your spouse or your parents so they never have to work again. Buy the home you’ve been putting off. Give more to your church or the cause you care about.
That’s what you’re building toward. This masterclass is where it starts.
Stop guessing how to make your business worth more, and start making it worth more.
Here is how my team looks at a business we consider buying: We ask three questions in order. It is not complicated, and it is not a secret. It is just that almost nobody outside of my company has ever asked them, because the people who ask them are on the other side of the table from you.
Count the hours you spent last week answering calls and approving things your team should have handled. Now multiply that by what your time is worth. Then compare it to $97.
Your investment comes off your first month if you join the Machine Builders Academy. GUARANTEE: Come to the room. If you don’t think it’s worth it, you get your money back, and you get to keep the workbook.
From Losing A Business In Baghdad To Buying Five
Jay Jackson spent 15 years in the military, where he built a system that saves the Air Force $2.5B a year.
In 2009, he deployed to Baghdad and lost the landscaping business he built working from home. It couldn't survive without him because he had no documented systems, processes, or team.
In 2013, realignment ended his military career. So he took his systems knowledge and began working with business owners to improve workflows and processes, increase profits, and get them out of their seats.
He founded The Genii Group, a Delaware holding company that acquires small service businesses. He turned his 2009 failure into his life's work.
The last business he bought, he worked in for one week. He hasn’t worked in it since, because his team makes the decisions.
Today he is the author of Work Less To Profit More: The Underground Playbook To Turn Your Business Into A Machine That Can Operate Without You. His mission is simple: help business owners build assets, not jobs with their names on them.
Who This Is For
The service business owner doing $10K+ a month.
You are the reason your business made money last month. And somewhere in the last year or two, a part of you started to suspect that this is a problem rather than an achievement.
If you could not take one full unplugged week off last year without your business stopping or slowing down, you are exactly who this is for.
Who This Is NOT For
This is not for you if you make less than $10K a month.
This is not for you if you have never gotten a client or customer.
This is not for you if you are looking for a business opportunity, a side hustle, or a way to make money without owning a business. You need a business before you can get out of the seat in it, and I have nothing useful to say to someone who does not have one yet.
This is not for you if you want somebody to tell you that you are almost there. I buy service businesses for a living, and I am going to tell you honestly, because that is more useful to you than being flattered.
Your investment comes off your first month if you join the Machine Builders Academy. GUARANTEE: Come to the room. If you don’t think it’s worth it, you get your money back, and you get to keep the workbook.
Frequently Asked Questions
What if I show up and it's not for me?
Come to the masterclass. If you don't think it's worth it, you get your money back, and you get to keep the workbook.
You will not leave empty-handed. Before the hour is over, you'll have your seat named on paper, a number on the hours and money it costs you, and the first thing to change. Written down by you while we're still on the call.
Why is somebody who buys businesses teaching this?
Because I turn down almost every business I look at, and it's almost never about the asking price. It's that the business can't operate without the owner, because every decision still goes through the owner.
And I'll say the obvious part out loud: I have an interest here. A business that operates without its owner is a business my team could buy one day. I'm not hiding that. You're under no obligation to sell us anything, and most people who go through this never will.
What if I can't make it live?
General Admission is live only. There's no replay. Email us, and we'll move your seat to the next one at no charge. VIP and Super VIP get the replay for one year.
I run this live because the people in the room get to ask me questions. That's the entire reason it's worth an hour of your day.
What if I never want to sell?
Then you'll never need the exit — but you'll still want what it buys. Mike Agugliaro and Rob Zadotti built an electrical company to a hundred and sixty-five trucks and two hundred employees. When they sold in 2017, they didn't want to stay on, and they argued the team had been operating the company without them for years.
They got a premium not because they were indispensable. But because they'd made themselves unnecessary. That's worth the same amount whether you sell it or hand it to your kid.
Your investment comes off your first month if you join the Machine Builders Academy. GUARANTEE: Come to the room. If you don’t think it’s worth it, you get your money back, and you get to keep the workbook.
Now The Part Most People Hide Until The End Of The Masterclass
At the end of this masterclass, I am going to offer you the chance to have my team do the whole thing with you instead of you doing it alone.
It is not cheap. I will put the number on the screen at the beginning of the masterclass. That way you can decide if the offer is worth it after the masterclass.
And everything before that point is yours to keep, whether or not you buy anything. If you take the three questions and the four steps and go do it yourself in your garage on a Sunday, that is a win. I would rather you did it alone than not at all.
Your investment comes off your first month if you join the Machine Builders Academy. GUARANTEE: Come to the room. If you don’t think it’s worth it, you get your money back, and you get to keep the workbook.
The Genii Group Inc. buys and operates service businesses. Nothing on this page is an offer to buy or sell a security, a business valuation, a formal appraisal, or legal, tax or financial advice. The workbook is an educational tool/self-assessment. Results are not typical and are not guaranteed. Any due diligence we perform is a buyer's opinion of value, not a certified appraisal.